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How much better would it be if we told people our age like we were playing a video game. I'm almost at level 50, what about you?
Jo Cleland
WHAT IS THE 40 OVER 40 PROJECT?
For too long we’ve been told that beauty belongs to the young – just look at mainstream media and the fashion industry. In reality, the majority of women are over the age of 40 and have incredible life and vitality that demands to be seen. I want to stand up and say that women of all ages should be celebrated for their strength, wisdom and beauty.
My studio is new to The Gap in Brisbane. I can think of nothing better than to launch it by creating 40 stunning portraits of women over the age of 40 (40’s, 50’s, 60’s, 70’s, 80’s and beyond).
THE 40 OVER 40 PROJECT IS A CELEBRATION OF THE DIVERSITY, STRENGTH, BEAUTY, ESSENCE AND WISDOM OF WOMEN
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Through the 40 OVER 40 project, we can…
Show that beauty isn’t defined by age.
Capture compelling portraits with personality.
Challenge ourselves to be seen and heard.
Celebrate who you are and what makes you unique.
For to long women have been putting everyone before themselves. It is time to step up and be seen and have your time to shine!
WHO CAN TAKE PART IN THE PROJECT?
The only criteria is that you are a woman over the age of 40! You may not think you are photogenic, but you are exactly who we are looking for. Let me show you with a little know how just how stunning you can be.
In fact, I would love to see a diverse range of women partake in this. Women of all ages, dress sizes, cultures and ethnic backgrounds.
At Created Image our aim is to pamper and treat you just like a celebrity. We want to celebrate just how special you are. Let me show you how hair, makeup, wardrobe, lighting and posing can impact just how good you too can look.
Everyone deserves to have a current photo of themselves that they love and want to show off. Everyone deserves to feel confident in front of the camera. Let Created Image show you how.
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HOW MUCH DOES IT COST & WHAT IS INCLUDED IN THE 40 OVER 40 SESSION?
SPECIAL PROMOTIONAL PRICING FOR THIS PROJECT IS $299
(normally $499)
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PRE SESSION CONSULTATION
A personal in-studio or over the phone consultation where we can go over styling, outfit ideas and how you would like to be photographed.
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PROFESSIONAL HAIR & MAKE UP
With a qualified makeup artist. Anything from natural to glam.
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GUIDED PHOTOSHOOT
Up to 6 outfit changes. Up to 2 hours of shooting time. Don’t worry about how to pose, we will help you to find the right angles and poses to make you look your best.
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ACCESS TO OUR EXTENSIVE STUDIO WARDROBE
In case you “don’t have a thing to wear”, or just need a little something extra. Red carpet looks, cocktail dresses and casual clothes available in a variety of sizes and colours.
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1 COMPLIMENTARY 7x10 ART PRINT; or a $200 PRINT CREDIT towards the purchase of one of our ART COLLECTIONS.
Receive one professionally edited and printed portrait of your choice, presented in an elegant 11x14 matt; or a $200 print credit towards purchase of any of our print or wall collections (print credit cannot be redeemed for cash).
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IN PERSON REVEAL APPOINTMENT
Where you will see all your beautiful photographs, choose your complimentary print and have the opportunity to purchase more.
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INCLUSION IN THE 40 OVER 40 PROJECT COMPLETION SLIDESHOW
To shine the spotlight on your images and story. You will be asked to provide a piece of wisdom you wish you had known when you were 20.
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STORY FEATURE ON WEBSITE/SOCIAL MEDIA
Your photos along with your story (if you choose to share it) may be shared on social media so everyone can be inspired too.
Before and After makeover photos may be shown, if you choose to give permission.